The Called Career
From 40K to 109K podcast downloads, and the consistency that made it possible.
Client:
The Called Career
SERVICES AVAILED:
Podcast Production, Social Media Management, Email Marketing
OUR Role:
Marketing Manager + Podcast Producer
A unique calling; a story worth telling.
Kelsey Kemp built The Called Career to help Christians discern their calling and land jobs that's aligned with it. Her message was clear, and the company's mission was strong. Her podcast, Answer the Call, is one of the cornerstones of the business, sharing thought-leadership content and client success stories that bring the mission to life.
But with limited time and a growing number of people to serve, she needed someone to take full ownership of the podcast production and distribution. And that's where we came in.
From Episode 200 onward, we handled the editing, publishing, and showing up every single week for her audience — without fail. Because for a show that has helped hundreds of Christians find their calling, consistency isn't optional, but a part of the ministry.
Podcast Produced with Purpose.
A 173% increase on podcast downloads.
Over the course of our partnership, we published 70 weekly episodes, and went beyond just getting them out the door. We expanded Answer the Call to YouTube, and to make sure every episode worked harder, we created 2 short-form clips per episode, repurposing the best moments into content built for social promotion.
Every episode edited. Every clip cut. Every thumbnail meticulously designed to stop the scroll. Every week, without skipping.
The podcast grew from 40,000 to over 109,000 downloads — not from a single viral moment, but from a system that showed up consistently and made every episode count.
I trust her to not just be an executor, but an actual advisor. I cannot say more positive things about her.
Kelsey Kemp
Founder, The Called Career
A podcast gets people in the door. An email list keeps them close.
Alongside podcast production, Kelsey brought us in to handle her email marketing too. Every week, we wrote and sent newsletters to her growing list — fully in her voice and tone. But that didn't happen by accident, we studied the brand deeply, got inside how Kelsey thinks and communicates, and made sure every email felt like it came from her.
Each newsletter was packed with job tips, career advice, and the kind of content that genuinely helps people. And the results? The list didn't just stay subscribed — they stay engaged, with our newsletters averaging 43-53% open rates (which is 2x the industry average).
The audience, kept close through emails.
Built for scroll-stopping consistency.
Social media presence not built on virality, but longevity.
Social media isn't just about posting and going viral, but about showing up in a way that actually feels like the brand. For 2+ years, we managed The Called Career's Instagram and LinkedIn, creating and publishing content consistently.
Every story, carousel, and reel thumbnail was designed to stop the scroll and point people back to Kelsey's mission: to help Christians discern their calling and land jobs that's aligned with it. These are the kind of content that makes a Christian jobseeker think, "this is exactly what I needed today."
And when consistency compounds over time, the results follow. More leads, engagement, and accounts reached, which grew by +602.8% in a single month (on Instagram).
Kelsey Kemp
Founder, The Called Career
If you're ready to stop doing it all alone and start building a content presence that actually carries your mission further — we'd love to hear from you.
Key Outcomes
✓ Podcast grew from 40,000 → 109,000+ downloads — a 172% increase
✓ 70+ consecutive weekly episodes published without a single miss
✓ 150+ short-form clips produced for social and YouTube
✓ Newsletters averaging 43–53% open rates — 2x the industry average
✓ Freebie automations hitting 83–100% open rates
✓ +602.8% increase in accounts reached in a single month
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