Untimely Ideas
Full podcast production built from scratch — resulting in brand visibility that reached the right rooms.
Client:
Ian Crafford, Founder & CEO of Vector Business Advisors
SERVICES AVAILED:
Podcast Production, Social Media Management
OUR Role:
Content Marketing Manager
A message worth excavating. A podcast worth building.
Ian Crafford had a vision for something different. Not another business podcast. Not another hustle-culture highlight reel. Untimely Ideas was built to be a refuge — unscripted conversations with real people, excavating the kind of wisdom that doesn't trend, but endures. No pitches. No prep. Just stories, transformations, and hard-won insights that restore life to the living.
The message and mission were clear, but what it needed was someone to build the whole thing from the ground up.
And that's where we came in. Ian came to us with a concept, a recording tool, and a calling to get it out into the world. We handled everything else — planning the production workflow, editing each episode, writing platform descriptions, and publishing across YouTube, Spotify, and Apple Podcasts. All of it, from zero.
What happens when the right message reaches the right people.
Building a podcast from scratch is never just about hitting record.
It takes a system that can hold the vision together, week after week, episode after episode, so the host can stay focused on the conversations they were meant to have.
For Ian, we helped build that system from the ground up. From episode one to episode eight, we handled the production end-to-end: editing, publishing, and repurposing each conversation into short-form LinkedIn content.
Because when a message is this thoughtful, it should not only live on podcast platforms. It should be shaped, shared, and placed where the right people can actually find it.
And it did.
In just three active months of posting, Untimely Ideas reached 2,674 people on LinkedIn — with 33% of that audience being CXO or Owner level, and 29% being Senior professionals. That is not just reach. That is alignment.
With 3,500+ streams across eight episodes and a LinkedIn presence consistently landing in front of decision-makers, Untimely Ideas proved something simple but important: You do not need a massive budget or an overcomplicated setup to build something meaningful.
You need a clear message, a thoughtful system, and a team willing to steward the work with care.
Jirah is exactly the kind of person you want in your corner. I've recommended her to every one of my own clients, and she's become a key contributor there as well.
Ian Crafford, Founder & CEO
If you're ready to start your podcast, share your message, and reach the right people, we'd love to hear from you!
Key Outcomes
✓ 8 episodes produced — entirely from scratch
✓ 3,500+ total streams across YouTube, Spotify, and Apple Podcasts
✓ 2,674 LinkedIn accounts reached in just 3 months of active posting
✓ Audience: 33% CXO/Owner, 29% Senior — decision-makers, not just scrollers
✓ 10K+ LinkedIn impressions generated from podcast content alone
✓ Published across all major platforms — YouTube, Spotify, and Apple Podcasts
Related Projects
